"Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture"-- Raz has interviewed highly successful entrepreneurs, and here he shares tips for every entrepreneur's journey. From the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to...

PART 1 Introduction - Globalization in the car industry is nothing new. By 1928, General Motors and Ford were making vehicles in 24 countries. The 50s and 60s were the golden age of US and European car makers – but that was challenged by the arrival of the Japanese in the 60s and 70s. Over the decades the car industry has been constantly forced to change in order to survive. An explaination of the modern global car industry.. PART 2 PSA Case Study...

Microsoft's CEO tells the inside story of the company's continuing transformation, tracing his own personal journey from a childhood in India to leading some of the most significant technological changes in the digital era. As much a humanist as engineer and executive, Nadella concludes with his vision for the coming wave of intelligent technologies and a distinct call to action for leaders everywhere.

" The Wall Street powerhouse and author of Expect to Win offers a new way to conceptualize career strategies and gives us proven tools for successful change Whether we're starting out, striving toward a promotion, or looking for a new opportunity, the working world isn't what it used to be. Wall Street veteran Carla Harris knows this, and in Strategize to Win she gives readers the tools they need to get started; get "unstuck" from bad situations;...

Many people believe that leaders are the rare few at the upper echelons of a business or other enterprise. But the truth is leaders can be found at any level of an organization. These are the Sparks -- the doers, thinkers, innovators, and key influencers who are catalysts for personal and organizational change. Sparks aren't defined by the place they hold on an organizational chart. They are defined by their actions, commitment, and will. When Sparks...

Motivation and performance improvement are two of the most researched subjects in the field of organizational behavior. Using an in-depth study of 60 high-performance organizations across a range of industries, discover what goes into a highly motivated organization and how the “performance equation” provides fascinating insights into improving workplace performance..

Learn why ethical standards and policies are so important within an organization; the specific steps involved in ethical decision making; and the Bathsheba Syndrome, which helps explain why successful people do wrongful things at work..

Begin with an examination of the brain to explore the tension between conscious decision-making and the automatic emotional response of our limbic systems. This tension affects many of our approaches to financial management, including our innate aversion to loss, our tolerance of risk, and our investment confidence.

Many products fail because marketers fail to communicate their true value. Here, Professor Hamilton takes you step-by-step through the positioning process, designed to create and communicate value. Case studies you’ll learn from include Volvo in the 1980s, the emergence of DVRs, and a Washington, D.C. bike-sharing program..

Look at some other sources of value that companies can get out of their transactions and start thinking more broadly about the sources of value a company should seek. The specific focus of this illuminating lecture is on three additional kinds of customer-related value: loyalty value, information value, and communication value..